Asian NYFW Introduces The Press Club: A New Era of Media Support
Image Credit Elesse V. Designer Studio L7
Asian NYFW is a global stage where emerging designers, top fashion houses, and cultural tastemakers converge. Yet, despite the industry’s growing diversity, Asian creatives often remain underrepresented in media coverage- especially independent designers, stylists, models, and artists contributing to the vibrant fashion community. Introducing The Press Club- a new media initiative designer to close the visibility gap and amplify voices in fashion through strategic press support, media placements, and storytelling.
Why Media Exposure Matters
For fashion professionals, media coverage is not just a luxury- it’s a necessity. It’s the drive for brand awareness, attracts collaborators, builds credibility, and opens doors to investors and sponsorships. For most emerging brands they face a plethora of challenges such as limited access to editors and PR gatekeepers, underrepresentation in fashion pres coverage, and more. The Press Club aims to break through these barriers by providing media placement opportunities for the community.
What Is The Press Club?
The Press Club is a curated media support platform focused on increasing visibility for creatives and designers in fashion. For designers debuting at Asian NYFW The Press Club helps bridge the gap between your work and the press that needs to see it.
How It Works
The Press Club helps you secure monthly media placement without the PR agency prices. Our editorial team of photographers, stylists, copywriters and top talents will lend support along with a customized editorial production. The Press Club team will also provide media pitching to help your brand gain visibility. By offering intentional press support, The Press Club works to help your brand gain exposure.
The Press Club x Asian NYFW: A Movement, Not Just A Moment
As New York Fashion Week continues to evolve, so too must the infrastructure that supports emerging talent. Join The Press Club and become part of a growing community dedicated to shifting the spotlight on emerging designers and innovators in fashion.
To Apply CLICK HERE for your exclusive invitation to The Press Club.